{"title":"First Days Maternity","description":"\u003cdiv data-widget_type=\"heading.default\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"1aa857c\" class=\"elementor-element elementor-element-1aa857c elementor-widget elementor-widget-heading\"\u003e\n\u003ch2 class=\"elementor-heading-title elementor-size-default\"\u003eThoughtful care for your post-birth recovery\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-e-type=\"widget\" data-element_type=\"widget\" data-id=\"0d966bc\" class=\"elementor-element elementor-element-0d966bc elementor-widget elementor-widget-text-editor\"\u003eExplore our curated collection of recovery products made for new mums. Supporting healing after vaginal birth, c-section, or breastfeeding. Feel your best as you begin your motherhood journey.\u003c\/div\u003e","products":[{"product_id":"first-days-maternity-instant-perineal-cold-packs","title":"First Days Maternity Instant Perineal Cold Packs","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFirst Days Maternity Award winning Instant Perineal Cold Packs are designed to promote healing and reduce the pain, swelling and bruising of the perineal area following childbirth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ai-optimize-27\"\u003eEasy to use, simply firmly squeeze the pad to rupture the inner chamber and shake to activate the cooling effect. Place in your underwear, just as you would with a regular maternity towel or pad. The comfortable cooling sensation will last around 20 minutes. Please note, it is recommended that cooling therapy is used for only 20 minutes at a time. They’re \u003ca href=\"https:\/\/youtu.be\/TiZ9GrsuqCg\" rel=\"noopener\" target=\"_blank\"\u003every absorbent (see video here)\u003c\/a\u003e so don’t need to be used in conjunction with any other maternity pads or sanitary towels.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-28\"\u003eGentler and safer than ice packs or applying ‘padsicles’ directly, there is no risk of freezer burn.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-29\"\u003eInstant activation allows you to use wherever needed, pack some in your maternity or hospital bag – you do not require a freezer.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-30\"\u003eSuitable for use immediately post-birth.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-31\"\u003eDrug free pain relief, does not interfere with breastfeeding or any other medication.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-32\"\u003eEspecially welcome if you require stitches post birth. Did you know up to 90% of women suffer some degree of tearing during a vaginal delivery? Even a tiny graze will still be sore.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maxie \u0026 Moo","offers":[{"title":"Default Title","offer_id":48564594442445,"sku":"9902332462413","price":379.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8452\/3213\/files\/cold_packs_resized.png?v=1778833915"},{"product_id":"first-days-maternity-witch-hazel-pads","title":"First Days Maternity Witch Hazel Pads","description":"\u003cp class=\"ai-optimize-27\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNaturally refresh and soothe delicate skin after childbirth or during pregnancy. First Days Maternity pre-soaked Witch Hazel Pads contain a high strength 60% Witch Hazel solution for gentle postpartum cooling and daily intimate cleansing. Ideal for use on external areas affected by postpartum changes or sensitivity, they’re a hospital bag essential – designed, tested and made in the UK.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"ai-optimize-86\"\u003ePerfect for:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-87\"\u003ePregnant women experiencing intimate skin sensitivity\u003c\/li\u003e\n\u003cli class=\"ai-optimize-87\"\u003eNew mums looking for a refreshing, post-birth wipe\u003c\/li\u003e\n\u003cli class=\"ai-optimize-87\"\u003eExternal skin comfort after a long labour\u003c\/li\u003e\n\u003cli class=\"ai-optimize-87\"\u003eGentle daily cleansing around the perineal or rectal area\u003c\/li\u003e\n\u003cli class=\"ai-optimize-87\"\u003eIndividuals managing external discomfort from sitting, exercise, or toilet use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003ch3 class=\"ai-optimize-36\"\u003e\u003cstrong\u003eWhy Choose Our Witch Hazel Pads?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 class=\"ai-optimize-37\"\u003e\u003cstrong\u003eFor Pregnant \u0026amp; Postpartum Women:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-38\"\u003e\n\u003cstrong\u003eFeel Fresh During Pregnancy or After Birth:\u003c\/strong\u003e Over 50% of women experience intimate discomfort or haemorrhoids\/piles during or after pregnancy. these pads provide a cooling, soothing sensation for external skin care.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-39\"\u003e\n\u003cstrong\u003ePerineal Recovery:\u003c\/strong\u003e Use alongside maternity pads or perineal cold packs for added postpartum comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"ai-optimize-40\"\u003e\u003cstrong\u003eFor Soothing Haemorrhoids:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-41\"\u003e\n\u003cstrong\u003eNatural Soothing:\u003c\/strong\u003e Place the pad on external swelling.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-42\"\u003e\n\u003cstrong\u003eGentle Cleaning:\u003c\/strong\u003e Use as a soft wipe to avoid further irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"ai-optimize-43\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-44\"\u003e\n\u003cstrong\u003eHigh Strength Solution:\u003c\/strong\u003e 60% Witch Hazel, stronger than many competitor brands\u003c\/li\u003e\n\u003cli class=\"ai-optimize-45\"\u003e\n\u003cstrong\u003eGenerous Size:\u003c\/strong\u003e 8cm wide round pads, perfect for intimate use\u003c\/li\u003e\n\u003cli class=\"ai-optimize-46\"\u003e\n\u003cstrong\u003eSoft \u0026amp; Durable:\u003c\/strong\u003e 100% cotton, with extra thick 120gsm material\u003c\/li\u003e\n\u003cli class=\"ai-optimize-47\"\u003e\n\u003cstrong\u003eNo Mess, No Fuss:\u003c\/strong\u003e 40 pre-soaked pads in a handy flip-top tub.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-48\"\u003e\n\u003cstrong\u003eEco-Conscious Packaging:\u003c\/strong\u003e Tub made from at least 95% recycled materials.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-49\"\u003e\n\u003cstrong\u003eUK-Made \u0026amp; Cruelty Free:\u003c\/strong\u003e Developed in the UK with ethically sourced ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"ai-optimize-51\"\u003e\u003cstrong\u003eHow to Use Witch Hazel Pads\u003c\/strong\u003e\u003c\/h3\u003e\n\u003carticle data-scroll-anchor=\"true\" data-testid=\"conversation-turn-4\" dir=\"auto\" class=\"text-token-text-primary w-full\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-4o\" data-message-id=\"01db8dbc-6ac7-4cbd-acba-e64cd6f4e443\" data-message-author-role=\"assistant\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003cblockquote data-end=\"3243\" data-start=\"2746\"\u003e\n\u003cp data-end=\"2988\" data-start=\"2766\"\u003e\u003cstrong data-end=\"2795\" data-start=\"2766\"\u003eFor Postpartum Freshness:\u003c\/strong\u003e\u003cbr data-end=\"2798\" data-start=\"2795\"\u003eLay one or more Witch Hazel Pads on top of your maternity pad for gentle cooling. Replace with each pad change. Store pads in the fridge for a refreshing, extra-cool sensation.\u003c\/p\u003e\n\u003cp data-end=\"3125\" data-start=\"2993\"\u003e\u003cstrong data-end=\"3020\" data-start=\"2993\"\u003eFor Intimate Cleansing:\u003c\/strong\u003e\u003cbr data-end=\"3023\" data-start=\"3020\"\u003eUse a pad to gently cleanse the external area after using the toilet or bathing. Suitable for daily use.\u003c\/p\u003e\n\u003cp data-end=\"3243\" data-start=\"3130\"\u003e\u003cstrong data-end=\"3154\" data-start=\"3130\"\u003eFor General Comfort:\u003c\/strong\u003e\u003cbr data-end=\"3157\" data-start=\"3154\"\u003eUse as a compress or refresher wipe whenever you want to feel clean and comfortable.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote data-end=\"3375\" data-start=\"3245\"\u003e\n\u003cp data-end=\"3375\" data-start=\"3247\"\u003e⚠️ For external use only. Use only on intact skin. Avoid contact with the inner labia. Discontinue use if irritation occurs, Keep out of reach of children.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cp class=\"ai-optimize-27\"\u003e \u003c\/p\u003e","brand":"Maxie \u0026 Moo","offers":[{"title":"Default Title","offer_id":48564595523789,"sku":"9902332462543","price":349.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8452\/3213\/files\/witch_hazel_pads_resized.png?v=1778833807"},{"product_id":"first-days-maternity-hydrating-belly-sheet-mask","title":"First Days Maternity - Hydrating Belly Sheet Mask","description":"\u003cdiv\u003e\n\u003cp class=\"ai-optimize-30 ai-optimize-introduction\"\u003eShow your skin the love it deserves with our hydrating Belly Sheet Mask. Made with carefully selected, lightweight, super moisturising ingredients, this XL sheet mask is just what you need to soothe and nourish your stretching skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"ai-optimize-31\"\u003eEach sheet measures 67x29cm to give excellent coverage of your growing bump. The sheet is infused with an impressive 70ml of serum. That’s more than a whole bottle!\u003c\/p\u003e\n\u003cp class=\"ai-optimize-31\"\u003eOur belly sheet masks make a perfect gift for the mom to be in your life!\u003c\/p\u003e\n\u003cp class=\"ai-optimize-32\"\u003e\u003cstrong\u003eReasons to love our Belly Sheet Mask:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-33\"\u003eSuitable for ALL skin types,\u003c\/li\u003e\n\u003cli class=\"ai-optimize-34\"\u003eVegan friendly and not tested on animals,\u003c\/li\u003e\n\u003cli class=\"ai-optimize-35\"\u003eContains hyaluronic acid and ceramide,\u003c\/li\u003e\n\u003cli class=\"ai-optimize-36\"\u003eFree from any nasties,\u003c\/li\u003e\n\u003cli class=\"ai-optimize-37\"\u003eContains 70ml of serum,\u003c\/li\u003e\n\u003cli class=\"ai-optimize-38\"\u003eCan be used as often as needed,\u003c\/li\u003e\n\u003cli class=\"ai-optimize-39\"\u003eSheet is made from 100% cotton.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cp class=\"ai-optimize-40\"\u003e\u003cstrong\u003eInstructions for Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ai-optimize-41\"\u003eRemove the Belly Sheet Mask from the packet. Carefully unfold and and place the sheet over your pregnant belly. Leave in place for at least 15 minutes. After removing, gently massage the remaining serum into the skin. There will be excess serum in this packet, too. Serum can be used anywhere on the body.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"ai-optimize-42\"\u003e\u003cstrong\u003eTips\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"ai-optimize-43\"\u003eThe mask will feel cold when applied to the skin. If this isn’t the effect you’re looking for, submerge the unopened pouch into warm water for at least 30 seconds before using.\u003c\/li\u003e\n\u003cli class=\"ai-optimize-44\"\u003eWhilst the mask can be used when you are upright, we fully recommend taking this opportunity to lie down and enjoy the experience. Treat the time as a mini mum-to-be spa session!\u003c\/li\u003e\n\u003cli class=\"ai-optimize-45\"\u003eKeep your bump skin hydrated and massage regularly with your fingertips, (use the remaining serum from your Belly Sheet Mask). Regular massage can improve skin elasticity and help to prevent stretch marks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cp class=\"ai-optimize-46\"\u003e\u003cstrong\u003eSerum Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ai-optimize-47\"\u003eWater, Glycerin, Grape Seed Oil, Butylene Glycol, Argania Spinosa Kernel Oil, Centella Asiatica Extract, Camellia Japonica Seed Oil, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Euglena Gracilis Polysaccharide, Tocopherols, Ceramide Np, Beta-Glucan, 1,2-Hexanediol, Olea Europaea (Olive) Fruit Oil, Carbomer, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Caprylhydroxamic Acid, Sodium Hyaluronate, Glyceryl Acrylate\/Acrylic Acid Copolymer, Pvm\/Ma Copolymer\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maxie \u0026 Moo","offers":[{"title":"Default Title","offer_id":48564600963277,"sku":"9902332937607","price":189.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/8452\/3213\/files\/519Jz7hfAdL._AC.jpg?v=1778681318"}],"url":"https:\/\/www.maxieandmoo.co.za\/collections\/first-days-maternity.oembed","provider":"Maxie \u0026 Moo","version":"1.0","type":"link"}